Happy Thursday Brand Ambassador Program 

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Wasserman Next Gen is looking for outgoing, well-connected college students to promote a new alcoholic beverage for an industry-leading brewer during this Spring semester. Happy Thursday is a non-carbonated, spiked refresher that comes in four delicious flavors; Strawberry, Pineapple Starfruit, Black Cherry, and Mango Passionfruit.  

As a Student Brand Ambassador, you will be responsible for representing and activating the brand at key on-premise accounts and integrating the product seamlessly into your lifestyle. In addition to this, you will spearhead fostering and maintaining relationships with key accounts, wholesalers, and other major players. 

This is a paid, part-time role with Wasserman Next Gen. This role requires 21+ college students who can dedicate 10-15 hours per week for the duration of the 8-week program.

Responsibilities of a Happy Thursday Student Brand Ambassador: 

  • Post weekly content to your personal Instagram to increase brand engagement.
  • Collaborate with local teams to coordinate activations.
  • Sample Happy Thursday products at key bars and restaurants, gathering feedback from consumers.
  • Report insights weekly through videos, surveys, and photos.
"I thoroughly enjoyed being an SBA for Happy Thursday. The on-premises activations were relatively easy to execute as the product sold itself at most events. Being able to supply the product to friends at movie nights and grad parties made it more enjoyable to conduct lifestyle activations."
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Olivia
The University of Alabama

 WHY YOU SHOULD APPLY:  

  • $200 weekly stipend (pre-tax) plus a $50 per week travel stipend. 
  • Join a national brand ambassador network with access to ongoing coaching and professional development.
  • Build marketing and leadership skills while working with a top industry team.
 
 

What We’re Looking For:

  • 21+ with social media presence, a strong local network, and alignment with Molson Coors values.
  • Excellent communication and customer service skills.
  • Availability to work Thursday nights as well as potential additional evenings, including weekends.
  • Willing to complete TIPS certification and maintain a professional, adaptable approach in interactions.

Additional Requirements:  

  • Must be 21+, eligible to work in the U.S. with a valid SSN.
  • Must be willing to travel within your college community to work flexible hours as needed, including evenings and weekends.   

APPLY TO BECOME A Happy thursday brand ambassador