adidas Campus Ambassador

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young man holding purple adidas sneakers

adidas is one of the largest brands in the world, and we’re looking for students to promote the brand at your school and be the direct link to the campus community. As an adidas Campus Ambassador for the 2024-25 academic year, you will have the opportunity to represent a global brand and receive hands-on experience in marketing, networking with industry professionals, promoting adidas products and initiatives and get a glimpse of how adidas separates themselves from the competition.  

By being so connected to campus groups and organizations, you’ll have a key role in building an activation plan with your schools. While leveraging relationships and developing new opportunities to bring the adidas brand to your peers and athletic fans. You will activate and bring to life exciting events on behalf of the brand. 

Inspired by our heritage, adidas pushes the boundaries of culture and human performance. Through sport, we have the power to change lives. 


  • Complete virtual training and create accounts on all required platforms 
  • Introduce peers to adidas in an authentic and meaningful way through on campus activations, word of mouth, and social media 
  • Promote adidas through social media, events, and speaking opportunities in an impactful way for 24 weeks (12 weeks per semester) on campus with social media giveaway opportunities 
    • Goals are to drive awareness and signups for adidas’ adiClub, promote the brand in a positive way, and drive overall product sales through the channels mentioned above
    • Required to host group announcements or tabling session and hold 40 peers to peer conversations weekly, as well as hosting events bi-weekly with support from Wasserman Next Gen and the University Partners on your campus
  • Identify credible, creative ways to integrate adidas and product into student life on campus 
  • Collect insights and feedback through brand surveys and peer conversations 
  • Show us the results! Complete recaps to report on your event and speaking opportunities 
  • Participate in online group chats and weekly status calls, maintain daily communication with Wasserman Next Gen and collaborate regularly with your fellow Campus Ambassadors 
  • Commit 10 hours per week
young woman holding a pair of purple adidas sneakers above her head
"This was an amazing opportunity! I really enjoyed working with adidas, my athletic department, and the Wasserman Next Gen team. Being an adidas Campus Ambassador was super impactful and I had an awesome time hosting events, giveaways, and engaging with Louisville fans on campus, at tailgates, and at the games!”
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Lexxi Guadagnoli
University of Louisville adidas Campus Ambassador Fall 2022 - Spring 2023


  • $200 weekly stipend for fulfilling program responsibilities 
  • Opportunity to earn additional incentives through both Wasserman Next Gen presented opportunities, and affiliate marketing sales 
  • Professional experience in a real-world setting honing your communication, networking and organizational skills 
  • Ongoing coaching and professional development support from the Wasserman Next Gen and adidas team 
  • Opportunity to represent one of the most recognizable athletics brands in the world 
    • Please note this is an independent contractor role with Wasserman Next Gen and is not a position of employment with adidas


  • Full time undergraduate student 
  • Demonstrable knowledge of campus clubs, organizations, and events 
  • Influential among peers with strong connections to a diverse range of campus organizations 
  • Ability to utilize your campus network and communication skills to find event and speaking opportunities 
  • Affinity for adidas and its products 
  • Strong knowledge and use of Social Media platforms including Instagram and Tik Tok 
  • Highly creative and innovative   
  • Strong and proactive influential communicator and presentation skills, not afraid to ask questions 
  • Flexible, adaptable, and open to feedback 


  • Current GPA of 3.0+ 
  • Able to receive and store program deliveries 
  • Eligible to work in the US with a valid SSN 
  • Willing to keep your personal social accounts public for the entire duration of the program 
  • Not currently engaged in another Wasserman Next Gen Campus Ambassador program  
  • Can attend in-person training in July prior to program kick-off 
    • All expenses paid for by Wasserman Next Gen 


  • Once we receive your application, a Wasserman Next Gen recruiting coordinator will reach out within a few business days to set up a first-round video interview 
  • The second round will be a video interview with the Wasserman Next Gen management team 
  • The third round will be a panel interview with adidas corporate employees 
  • adidas Campus Ambassador’s will be flown to Portland, Oregon mid-to-late July for paid in-person training and the role will commence the first week of classes at your university
woman wearing black adidas matching set holding a pair of sneakers

Campus Ambassador

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