Happy Thursday Brand Ambassador Program

Wasserman Next Gen is looking for outgoing, well-connected college students to promote a new alcoholic beverage for an industry-leading brewer during this Fall semester. Happy Thursday is a non-carbonated, spiked refresher that comes in four delicious flavors, Strawberry, Pineapple Starfruit, Black Cherry, Mango Passionfruit and Raspberry Dragonfruit.

As a Student Brand Ambassador, you will be responsible for representing and activating the brand at key on-premise accounts and integrating the product seamlessly into your lifestyle. In addition to this, you will spearhead fostering and maintaining relationships with key accounts, wholesalers, and other major players. 

This is a paid, part-time role with Wasserman Next Gen. This role requires 21+ college students who can dedicate 10-15 hours per week for the duration of the 8-week program.

happy thursday patio outing
girl in cowboy hat sitting next to tower of happy thursdays
young adult students drinking at outdoor patio
two girls holding happy thursday cans
university of minnesota court happy thursday in hand
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Responsibilities of a Happy Thursday student brand Ambassador:

  • Post weekly content to your personal Instagram to increase brand engagement.
  • Collaborate with local teams to coordinate activations.
  • Sample Happy Thursday products at key bars and restaurants, gathering feedback from consumers.
  • Report insights weekly through videos, surveys, and photos.
university and handshake graphic symbolizing what we're looking for

What We’re Looking For:

  • 21+ with social media presence, a strong local network, and alignment with Molson Coors values.
  • Excellent communication and customer service skills,
  • Availability to work Thursday nights as well as potential additional evenings, including weekends.
  • Willing to complete TIPS certification and maintain a professional, adaptable approach in interactions.
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Why You Should Apply:

  • $200 weekly stipend (pre-tax) plus a $50 weekly travel allowance.
  • Join a national brand ambassador network with access to ongoing coaching and professional development.
  • Build marketing and leadership skills while working with a top industry team.
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ADDITIONAL REQUIREMENTS:

  • Must be 21+, eligible to work in the U.S. with a valid SSN.
  • Must be willing to travel within your college community to work flexible hours as needed, including evenings and weekends. 

APPLY TO BECOME A HAPPY THURSDAY STUDENT BRAND AMBASSADOR