Rockstar Energy Campus Brand Ambassador

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PepsiCo and Wasserman Next Gen are looking for energetic individuals who are looking to “fuel their active lifestyles” with Rockstar!  

Rockstar, a PepsiCo brand, is looking for outgoing, influential candidates to build brand awareness on campuses and universities during the Fall 2024 semester. As a campus brand ambassador, you will be able to strengthen your marketing skills, form new connections with your peers, and create networking opportunities with PepsiCo. 

Throughout the semester, you will host and attend events on your campus promoting current and innovative Rockstar products, create and post social content highlighting the product and events on-campus, and meet with the PepsiCo and Wasserman Next Gen teams to strengthen your professional development skills! 

Key Responsibilities:  

  • Execute product trial and provide product education to new and loyal customers. 
  • Promote Rockstar products and upcoming events via Instagram stories and in-feed posts. 
  • Scout and activate events in the college community to promote Rockstar Energy. 
  • Participate in larger PepsiCo initiatives, including the opportunity to create innovative opportunities and educate students on Rockstar Energy.  
  • Attend mandatory check-in calls with the Wasserman Next Gen team.
  • Complete necessary onboarding tasks and participate in product and program training prior to the program launch.
  • Submit accurate, timely reports of activity. 
"I really enjoyed getting to make people's days by giving them a free energy drink. It was a lot of fun to build relationships and to talk to new people that I wouldn't normally get to talk to.”
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Sam Houston State




  • $1,400 program stipend for fulfilling program responsibilities, paid bi-weekly. 
  • Opportunity to network with PepsiCo and Wasserman Next Gen. 
  • Ongoing coaching and professional development support from PepsiCo and Wasserman Next Gen teams. 

Who We Are Looking For:

  • Full-time undergraduate student. 
  • Active, influential social media presence (Instagram). 
  • Outgoing, self-starter who is highly motivated. 
  • Adaptable with professional demeanor in working with consumers.  
  • Well respected and connected to a diverse range of campus organizations.  

Additional Requirements:  

  • Ambassadors must be full-time undergraduate students.  
  • Eligible to work in the US with a valid SSN. 
  • Willing to keep social media profiles public for the duration of the program.