Rockstar Energy Campus Brand Ambassador

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PepsiCo and Wasserman Next Gen are looking for energetic individuals who are looking to “fuel their active lifestyles” with Rockstar Energy!  

Rockstar Energy, a PepsiCo brand, is looking for outgoing, influential candidates to build brand awareness on campuses and universities during the Fall 2024 semester. As a campus brand ambassador, you will be able to strengthen your marketing skills, form new connections with your peers, and create networking opportunities with PepsiCo. 

Throughout the semester, you will host and attend events on your campus promoting current and innovative Rockstar products, create and post social content highlighting the product and events on-campus, and meet with the PepsiCo and Wasserman Next Gen teams to strengthen your professional development skills! 

Key Responsibilities:  

  • Execute product trial and provide product education to new and loyal customers. 
  • Scout and activate at events in your college community to promote Rockstar Energy. 
  • Promote Rockstar products and upcoming events via Instagram stories and in-feed posts. 
  • Participate in larger PepsiCo initiatives, including the opportunity to create innovative opportunities and educate students on Rockstar Energy.  
  • Attend mandatory check-in calls with the Wasserman Next Gen team.
  • Complete necessary onboarding tasks and participate in product and program training prior to the program launch.
  • Maintain quick and effective communication with Wasserman Next Gen.
  • Submit accurate, timely reports of activity. 
  • Collaborate with local PepsiCo teams.
"I really enjoyed the experience as I got to interact with numerous different groups on my campus ranging from academic clubs to sports teams and the general student body. It was great getting to talk about and give out samples for a product I really enjoyed that students seemed to love too.”
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Binghamton University



  • $1,400 program stipend for fulfilling program responsibilities, paid bi-weekly. 
  • Opportunity to network with PepsiCo and Wasserman Next Gen. 
  • Ongoing coaching and professional development support from PepsiCo and Wasserman Next Gen teams. 
  • Opportunity for additional incentives throughout the program.

Who We Are Looking For:

  • Full-time undergraduate student. 
  • Active, influential social media presence on both Instagram and TikTok. 
  • Outgoing, self-starter who is highly motivated. 
  • Adaptable with professional demeanor in working with consumers.  
  • Well respected and connected to a diverse range of campus organizations.  

Additional Requirements:   

  • Ambassadors must be full-time undergraduate students.  
  • Eligible to work in the US with a valid SSN. 
  • Willing to keep social media profiles public for the duration of the program. 
  • Available to work 8 weeks of the program, including 2 weeks of onboarding sessions.
  • Willing to dedicate 8-10 hours per week to complete program requirements.