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Exclusive nationwide relationships give Wasserman Next Gen touch points to connect with Next Generation at the college level, both on-and-off campus.


Our University Relations team is dedicated to the college ecosystem. From decade-long relationships with campus stakeholders, to exclusive partnerships, to memorized campus calendars, our team captures the pulse of the college landscape in order to position brands to succeed.

In support of this mission, we work hand in hand with universities to credibly and seamlessly weave client partners into students’ daily activities and campus life. Through our continued relationships with schools, faculty–and students–from all over the country, our University Relations team drives insights to better understand campus culture ensuring we provide the right guidelines and messaging for students and brands alike.

The National Association for Campus Activities (NACA) is the recognized leader in higher education for providing knowledge, ideas and resources for campus life. NACA is the nation’s largest collegiate network for campus activities with nearly 1000 school members.

As their exclusive marketing partner, Wasserman Next Gen offers insider access for brands to integrate into campus culture as a valuable experience rather than just another logo.


NIRSA comprises and supports leaders in collegiate recreation.

As college and university students develop into future leaders, NIRSA members support their learning and growth by fostering lifelong habits of wellbeing. Leadership, teamwork, dedication, and respect are among the many skills exercised by inclusive competition, fitness, and recreation. Since its founding in 1950, NIRSA membership has grown to comprise nearly 4,500 dedicated professionals, students, and businesses, serving an estimated 10.6 million students.

Wasserman Next Gen’s exclusive partnership with NIRSA offers collaboration to deliver competitive, fitness, wellness, and recreational initiatives and activities on North American campuses.


Founded in 1969 as the National Association of College Auxiliary Services, NACAS is a professional trade association that supports the non-academic segment of higher education responsible for generating business through a diverse array of campus services that students need and value – such as food services, bookstores, housing, and transportation.

As the leading organization supporting all campus services, NACAS is the community-of-choice for strategic leaders who advance campus environments to improve the quality of life for students.