Rockstar Energy Brand Ambassador

Let’s get started!

PepsiCo and Wasserman Next Gen are looking for energetic individuals who are looking to “fuel their active lifestyles” with Rockstar!  

Rockstar, a PepsiCo brand, is looking for outgoing, influential candidates to build brand awareness on campuses and universities during the Fall 2023 semester. As a brand ambassador, you will be able to strengthen your marketing skills, form new connections with your peers, and create networking opportunities with PepsiCo. 

Throughout the semester, you will host and attend events on your campus displaying Rockstar products, create and post social content highlighting the product and events on-campus, and meet with the PepsiCo and Wasserman Next Gen teams to strengthen your professional development skills! 





Key Responsibilities:  

  • Complete necessary background tests and onboarding tasks prior to the program launch. 
  • Execute product trial and provide product education to new and loyal customers. 
  • Promote Rockstar products and upcoming events via Instagram stories and in-feed posts. 
  • Scout and activate events in the college community to promote Rockstar Energy. 
  • Participate in a Big Idea Challenge to create innovative opportunities to educate students on Rockstar Energy.  
  • Collaborate with PepsiCo representatives to support retail merchandising efforts on behalf of Rockstar.  
  • Attend mandatory weekly status calls with the Wasserman Next Gen team.  
  • Submit accurate, timely reports of activity. 
"This opportunity gave me hands-on experience, and I developed marketing skills that are important when trying to get in the industry.”
University of Illinois




  • $1,400 program stipend for fulfilling program responsibilities, paid bi-weekly. 
  • Opportunity to network with PepsiCo and Wasserman Next Gen. 
  • Ongoing coaching and professional development support from PepsiCo and Wasserman Next Gen teams. 

Who We Are Looking For:

  • Full-time undergraduate student. 
  • Active, influential social media presence (Instagram). 
  • Self-starter who is highly motivated. 
  • Adaptable with professional demeanor in working with consumers.  
  • Well respected and connected to a diverse range of campus organizations.  

Additional Requirements:  

  • Ambassadors must be full-time undergraduate students.  
  • Eligible to work in the US with a valid SSN. 
  • Ambassadors must submit a drug test before the program starts. 
  • Willing to keep social media profiles public for the duration of the program.