Brand Ambassador Program


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This Spring 2024, Wasserman Next Gen is seeking applicants to represent SoFi on their campus. SoFi’s mission is to help people reach financial independence to realize their ambitions. 


Through on-campus activations, peer-to-peer interactions, and social media promotion, you will connect with your fellow students to raise SoFi’s brand awareness and encourage students to open a SoFi account. Join Wasserman Next Gen this semester and gain valuable experience and connections while being the face of SoFi on your campus! 




Key Responsibilities:  

Brand Ambassador’s (BA) for SoFi will be instrumental in raising brand awareness and encouraging students to open SoFi accounts through on campus activations, peer-to-peer interactions, and social media promotion. BAs will engage their peers and broader community via a mix of online and offline marketing: 

  • Commit 10 hours per week for five (5) weeks 
  • Integrate SoFi into day-to-day life, promoting relevant products in diverse contexts 
  • Consistently highlight the availability and benefits of the referral program 
  • Conduct student group, organization, and classroom announcements/presentations 
  • Execute pop-up events, tabling, or canvasing in high-traffic areas on campus 
  • Distribute branded giveaways, as well as educational and promotional materials 
  • Develop and publish social content consistent with SoFi brand and key messages 
  • Collect peer feedback to help SoFi better understand the consumer mindset  
  • Maintain ongoing communication with Wasserman Next Gen 
  • Submit accurate, timely reports of all activity 


"This opportunity gave me hands-on experience, and I developed marketing skills that are important when trying to get in the industry.”
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University of Illinois



  • $150 weekly stipend for fulfilling program responsibilities   
  • SoFi Merch 
  • Valuable experience to add to your resume with ongoing support from the Wasserman Next Gen team 



 You are: 

  • Influential and persuasive with friends, peers, and students with strong campus connections 
  • Entrepreneurial in spirit with an interest in finance, business, marketing, and / or sales 
  • Active and outgoing across social media platforms and in face-to-face interactions

 Additional Requirements:  

  • Able to commit to the full five (5) week program 
  • Full-time undergraduate student 
  • Must complete an online training prior to the program launch 
  • Must keep social media accounts public for the duration of the program 
  • Social following of 1K+ is preferred but not required 
  • Eligible to work in the US and have a valid SSN 

Apply to become a SoFi Brand Ambassador