This Fall 2023, Wasserman Next Gen is seeking applicants to represent SoFi on their campus. SoFi’s mission is to help people reach financial independence to realize their ambitions.
Through on-campus activations, peer-to-peer interactions, and social media promotion, you will connect with your fellow students to raise SoFi’s brand awareness and encourage students to open a SoFi account. Join Wasserman Next Gen this semester and gain valuable experience and connections while being the face of SoFi on your campus!
Key Responsibilities:
Brand Ambassador’s (BA) for SoFi will be instrumental in raising brand awareness and encouraging students to open SoFi accounts through on campus activations, peer-to-peer interactions, and social media promotion. BAs will engage their peers and broader community via a mix of online and offline marketing:
- Commit 10 hours per week for five (5) weeks
- Integrate SoFi into day-to-day life, promoting relevant products in diverse contexts
- Consistently highlight the availability and benefits of the referral program
- Conduct student group, organization, and classroom announcements/presentations
- Execute pop-up events, tabling, or canvasing in high-traffic areas on campus
- Distribute branded giveaways, as well as educational and promotional materials
- Develop and publish social content consistent with SoFi brand and key messages
- Collect peer feedback to help SoFi better understand the consumer mindset
- Maintain ongoing communication with Wasserman Next Gen
- Submit accurate, timely reports of all activity

WHAT YOU’LL GAIN:
- $150 weekly stipend for fulfilling program responsibilities
- SoFi Merch
- Valuable experience to add to your resume with ongoing support from the Wasserman Next Gen team
You are:
- Influential and persuasive with friends, peers, and students with strong campus connections
- Entrepreneurial in spirit with an interest in finance, business, marketing, and / or sales
- Active and outgoing across social media platforms and in face-to-face interactions
Additional Requirements:
- Able to commit to the full five (5) week program
- Full-time undergraduate student
- Must complete an online training prior to the program launch
- Must keep social media accounts public for the duration of the program
- Social following of 1K+ is preferred but not required
- Eligible to work in the US and have a valid SSN
Apply to become a SoFi Brand Ambassador